Real Estate Trends and Marketing Ideas to Attract Customers
The real estate industry is fiercely competitive, unpredictable, and subject to a plethora of factors. As such, it can be a challenging sphere to dominate. Traditional marketing principles like cold calling and prospecting have their place. However, technology has fundamentally changed the way people search for, find, and buy their homes.
According to the Real Estate in a Digital Age Report by the National Association of Realtors (NAR), the typical buyer uses a mobile device to:
- Search for listed properties
- View real estate websites with photos
- Search for information about the buying process
The report also shows the resources used by homebuyers to search for homes:
- Online websites - 93%
- Mobile websites or apps - 73%
- Online video sites - 37%
- Real estate agents - 86%
- Yard signs - 46%
- Open houses - 53%
Therefore, it’s crucial to have a solid marketing strategy covering all of your bases online, via mobile, and in person. However, it takes more than just a nice website and the occasional email to procure leads and sales. If you want to be successful and stay ahead of the pack, you’ll need to up the ante.
That’s why we’ve compiled some of the best real estate trends and marketing ideas to attract and secure clients. Whether you’re starting out, revamping your sales strategy, or in need of some inspiration, our tips can help. Check them out below.
Professional Photography and Videos
Professional photography is already an essential device in the realtor’s toolbox, but with home buying and selling shifting online, it’s become even more prevalent. Potential customers are drawn to striking visuals that showcase the best qualities of a property.
Promotional videos are another excellent way to exhibit a home, but if it’s not in your budget to hire a photographer or videographer, then don’t fret. There are plenty of online resources and programs you can use.
Some let you edit your real estate promo videos and make them look professional, while others come with neat photography hacks. You can leverage these tools to:
- Create attention-grabbing listings
- Showcase your brand personality
- Bolster your online presence
Don’t be afraid to get creative and think out of the box when it comes to your brand. Consumers today resonate with more authentic companies and can spot disingenuity from a mile away. They’ll often respond better to authentic and honest videos than stuffy, overly formal ones.
Virtual Tours and Drone Footage
For the same reasons as above, virtual tours and drone footage have become the next big thing. These components allow buyers to experience a home and appreciate its aesthetic appeal - all before traveling anywhere.
This, in turn, means that potential customers are exposed to more options across a wider geographical area in a shorter time. They can make better-informed choices, which could equal faster sales conversions. Virtual tours and drone footage can also:
- Enhance property listings
- Boost social media engagement
- Expand your online reach
Content marketing is essential to a successful marketing strategy. Google ranks websites that provide valuable and relevant content higher than ones that don’t. It also offers tools like Google Analytics and Google Trends. You can then leverage your collected data by:
- Creating informative how-to guides
- Keeping up with the latest industry developments
- Offering professional insights into the market
Content marketing isn’t only limited to blogs and articles. You can make a video series, hold webinars or start a podcast. You can also design shareable infographics, launch an email campaign and guest post on other websites.
By establishing your authority in the industry and leveraging multimedia content across all platforms, you can ultimately drive more traffic to your website. This can result in more leads, and therefore, more sales conversions.
Social Media Marketing
Social media is an excellent way to engage with prospective customers and expose your brand to a wider audience. It allows you to build relationships, communicate your vision, and gain valuable insights.
Apart from paid promotions, you can also
- Collaborate with social media influencers
- Hold contests and giveaways
- Use polls and hold Q&As
It’s also vital to establish your brand across all social media platforms, engage regularly, and stay consistent. Don’t overdo it with advertising posts, though. Online audiences won’t appreciate being bombarded with marketing. You need to keep them following and sharing by providing interesting, eye-catching, and informative content.
Use Trends to Your Advantage
Real estate may be a tough arena, but if you incorporate the latest trends into your marketing strategy, you’ll get a leg up on the competition. You’ll also build your brand, establish your authority, and grow your audience. By using the following aspects effectively, you'll start seeing the results in due course:
- Professional photography and videos
- Virtual tours and drone footage
- Social media and content marketing